Carhartt

Carhartt has forged a powerful connection with hip hop culture and street fashion since its humble beginnings in Detroit, Michigan, in 1889. Initially established as a workwear company, Carhartt’s durable and functional clothing quickly became a staple for laborers, but it wasn't long before it transcended its original purpose and became deeply embedded in urban culture.

Carhartt: Work Hard, Play Hard

 

Roots in Workwear: Carhartt’s inception in Detroit centered around creating robust clothing for workers in the manufacturing and construction industries. This commitment to quality and durability laid the groundwork for its later adoption by the hip hop community, who valued practicality and style.

Adoption by Hip Hop Artists: In the 90s, Carhartt's workwear gained popularity among hip hop artists, including Wu-Tang Clan, Nas, and A Tribe Called Quest. Their choice to wear Carhartt reflected a blend of urban identity and authenticity, making the brand synonymous with street style.

Graffiti Culture: Carhartt also found its place in the graffiti scene, where artists wore the brand for its functional, durable clothing while tagging the streets. The rugged nature of Carhartt garments resonated with graffiti artists who needed attire that could withstand the demands of urban life.

Street Credibility: The brand's connection to hip hop and street culture transformed Carhartt into more than just workwear; it became a symbol of authenticity and resilience. This fusion of workwear with urban fashion helped shape the modern streetwear movement, leading to collaborations and collections that cater to both street style and functionality.

Wearing Carhartt means embracing a legacy that honors both hard work and creative expression, connecting you to a culture that celebrates individuality and authenticity.