Nike

Back in the days, Nike transcended its role as a sportswear brand to become a cultural icon within the hip hop and urban rap scenes. The sneaker culture exploded during this era, with artists like Run-D.M.C. leading the charge by rocking Adidas, but it wasn’t long before Nike took center stage. Rappers such as Nas, Tupac, and The Notorious B.I.G. embraced Nike for its blend of performance and style, making the Swoosh synonymous with street cred.

Nike’s bold designs and innovative technology spoke to a generation that valued both athleticism and self-expression. The Air Jordan line, though primarily a basketball sneaker, became a must-have in hip hop fashion, bridging the gap between sport and style. Artists frequently featured Nike in their music videos, lyrics, and album covers, solidifying its status as a cultural touchstone.

The 90s was a pivotal decade where Nike’s influence on hip hop illustrated a powerful synergy between sports, music, and urban identity, setting the stage for a legacy that continues to resonate today. From the streets to the stage, Nike’s presence remains a testament to the enduring connection between urban culture and athletic wear