Tommy Hilfiger

Tommy Hilfiger, an American Classic:

 

Iconic Collaborations: Rappers like A$AP Rocky, Lil' Kim, and Notorious B.I.G. have been spotted in Tommy Hilfiger gear, often showcasing the brand in their music videos and performances. This visibility helped solidify Hilfiger's status within the hip hop community. In his latest runway show, the legendary hip hop group Wu-Tang Clan made a powerful appearance, further solidifying the brand’s connection to the culture.

Cultural Relevance: The brand's preppy, American aesthetic resonated with hip hop artists looking to blend luxury with their streetwise roots. The contrast of classic designs with urban culture created a unique style that appealed to youth across the country.

Fashion Statements: During the 90s, Hilfiger became synonymous with hip hop fashion, as artists donned oversized jeans, bold logos, and vibrant colors—styles that mirrored the energy and individuality of the genre. Jay-Z, for instance, famously referenced Tommy Hilfiger in his lyrics, further embedding the brand into the fabric of hip hop culture.

Street Credibility: The brand's embrace by hip hop artists not only elevated its status but also paved the way for other fashion labels to explore collaborations within the genre. Tommy Hilfiger’s connection to hip hop showcased the power of fashion as a form of self-expression and identity.